Chevron Launches ‘Green Spin’ Campaign Ahead of Planned LNG Project in the Kimberleys
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American oil giant Chevron has rolled out its controversial ‘We Agree’ campaign across Australia this month, with spots on Channel 9 and ABC television. The advertisements feature Australian actors and align the company’s corporate philosophy with community values of job creation and environmental conservation. The campaign coincides with the debate over the proposed gas hub at James Price Point in the Kimberley region, which has pitted Chevron, their Australian partners and the government against conservationists and indigenous landowners who believe the project will have devastating environmental impacts in the area.
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